With 9,000 residents, Ruidoso is the largest community in Lincoln County and serves as the regional economic hub. We also offer a memorable vacation unlike any other and have everything to make your visit unforgettable. You can enjoy exciting horse racing, museums, the performing arts, golfing, fishing, mountain biking and hiking or relive our fascinating western history. Our skiing and snowboarding are wonderful during the winter months, yet with four distinct but delightfully mild seasons; we are a perfect choice for year-round enjoyment.

Visit our calendar to see what’s happening right now. Check out the Ski Apache streaming webcam. Explore our attractions, activities, restaurant choices and other visitor information to assist in planning your trip to our mountain paradise. Discover our wide range of lodging choices and make your reservation today!

Business opportunities are just as plentiful as visitor attractions. Tourism and real estate are the primary economic forces and both independently and combined, they have a dynamic effect on almost every business in our region. Hundreds of small businesses thrive within the region, and there is a core group of major employers including the Inn of the Mountain Gods Resort and Casino and Ski Apache, the Ruidoso Downs Racetrack and Casino, Wal-Mart, Ruidoso Municipal Schools, Lincoln County Medical Center, the Village of Ruidoso, and Lincoln County.

Another important entity under development in the region is the Ruidoso Economic Development Council. The vision of the Council is to support and enhance a healthy and diverse economy while applying sound stewardship to the human and natural resources which make the Ruidoso Valley unique. For more details, please refer to economic information or contact the Chamber.

We hope you use this website to identify everything there is to see, experience and enjoy – whether for a weekend, a few weeks, or even a lifetime – the Ruidoso Valley is a perfect destination!